VIRTUE Recovery Damage Reverse Hair Serum

Meet the leave-in treatment that instantly repairs and forever protects. Named as one of TIME’s Best Inventions of 2024, this new product revolutionizes hair repair by not only instantly repairing damaged hair, but also fighting future damage and breakage. It’s packed with the highest percentage of our hair-identical protein, Alpha Keratin 60ku®,. This wonder-working miracle serum instantly repairs the severed bonds that give hair its strength, naturally restores damaged peptides to boost elasticity, and refills each strand with keratin to smooth unwanted frizz, repair split ends, enhance shine, and restore softness. The result? Visibly healthier hair that looks and feels stronger, silkier, and better protected with every use.