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Verb Purple Shampoo, 12 oz., is expertly formulated to neutralize brassy and yellow tones in blonde, silver, and gray hair. Enriched with antioxidants and violet pigments, it gently cleanses while enhancing cool tones, leaving hair vibrant and refreshed. This sulfate-free shampoo maintains hair’s moisture balance and softness, making it ideal for regular use to preserve luminous, salon-quality results.