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Born this way is an oil-free foundation that masterfully diffuses the line between makeup and skin. For coverage so undetectable, you can't see the makeup and you can't see imperfections all that's left is naturally radiant skin that looks like you were born this way. This revolutionary foundation is infused with a potent combination of coconut water to naturally replenish moisture levels, and nature's resilient alpine rose to brighten the skin's appearance and promote elasticity and hyaluronic acid for a smoother, more youthful appearance.