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The POLAROID NOW+ GEN 3 is a technically advanced analog instant camera that combines classic Polaroid aesthetics with modern imaging performance and expanded creative control. Built for both everyday users and photography enthusiasts, this third‑generation model elevates the iconic Polaroid experience with precision engineering, app‑enhanced functionality, and optimized optics for sharper, more expressive instant photos.
Advanced Dual‑Lens Autofocus System
The Now+ Gen 3 features an upgraded two‑lens autofocus architecture with two fixed focus zones—optimized for close (0.40 m–1.3 m) and long range (1.0 m–∞). This design improves subject clarity and exposure accuracy across a wide range of lighting conditions, particularly in bright environments.
Optimized Light Meter & Exposure Control
A redesigned light metering sensor situated near the lens improves exposure precision by measuring light closer to the actual point of capture. When combined with the upgraded autofocus and flash system, the result is more accurate exposures and reduced over‑ or under‑lit shots.
Bluetooth Connectivity & App Integration
Connect the camera via Bluetooth to the Polaroid App (iOS/Android) to unlock a suite of creative controls including aperture priority, manual mode, remote shutter control, self‑timer, and advanced double exposure capabilities. This app‑enabled workflow bridges analog shooting with digital creativity.
Self‑Timer Mode – For timed captures and group portraits without assistants.
Double Exposure & Manual Controls – Capture layered, artistic photos and exert granular control over shutter, aperture, and focus through the Polaroid App.
Aperture Range: Six usable apertures from f/11 to f/64 for depth control and exposure flexibility.
Lens Construction: Coated optical grade polycarbonate (PC) and acrylic lens for balanced contrast and reduced aberrations.
Flash System: Built‑in vacuum discharge flash engineered for balanced illumination of subjects.

