PHYTO COLOR Anti-fade Shampoo, Sulfate Free Shampoo For Color Treated Hair, Protects Color Intensity 16.9 FL Oz

Specially developed to protect the hair from color fading and preserve its vibrancy, Phyto color shampoo will eliminate impurities from the hair and scalp while imparting softness and shine. It, therefore, features a gentle formula enriched with protective and illuminating actives that will add twice as much radiance to the hair.

To this end, it has the following main ingredients:

• Tara tannins and Sunflower bud extract form a duo of active ingredients that provides exceptional protective action. As such, they serve as an antioxidant complex that limits pigment deterioration, prevents copper molecules present in some waters from adhering to the fiber, and at the same time protects the color from fading and oxidation.
• Rice peptide complex locks the pigments in the hair fiber and thus protects the color intensity for up to 9 weeks.
• The organic white mallow extract, meanwhile, leaves hair twice as shiny.

Benefits

• Intense color for 12 washes.
• Formula without silicones, sulfates, dyes, or PEG.
• Composed of 90% ingredients of natural origin.
• Protects color luminosity from oxidation.
• It protects the color from fading.
• Increases the shine of the hair.