Ouidad Tone It Away Purple Shampoo, 8.5 oz.

Ouidad Tone It Away Purple Shampoo, 8.5 oz., is expertly formulated to neutralize brassy and yellow tones in blonde, silver, and highlighted hair. This sulfate-free shampoo gently cleanses while maintaining hair’s moisture balance, enhancing color vibrancy and shine. Ideal for refreshing cool tones and preserving your hair’s natural brightness between salon visits.

• Features

  • WHAT IT DOES:
  • Gentle, sulfate-free shampoo works to neutralize brassy tones between salon visits
  • Enhances all highlighted and lifted tones while helping to prolong color
  • Helps strengthen strands and repair damage
  • KEY INGREDIENTS:
  • Violet and orchid extracts help prolong color
  • Cica and rice water work to strengthen strands and repair damage
  • Pro-vitamin B5 and quinoa protein help strengthen strands
  • HOW TO USE:
  • Massage into and distribute throughout wet hair
  • Use as needed to cleanse when looking to tone brass