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Brand: L'Oreal Paris
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"Want to get the shiniest hair of your life*? Discover L’Oreal Paris Elvive Glycolic Gloss, our new at-home glossing routine powered with [Glycolic Acid] known for its multiple benefits in skincare. [Glycolic Acid] penetrates the hair’s fibre improving shine, smoothness, strength. Instantly transform your hair for up to 5 x washes**. Effective on all hair types, ranging from straight, wavy, curly, and coily. What’s included? Step 1: Elvive Glycolic Gloss Sulphate Free Shampoo Free from sulphates, the 2% Gloss Complex Shampoo with [Glycolic Acid] produces a rich & generous foam whilst cleansing softly & filling hair with care. Apply and massage on hair, then rinse. For maximum shine, use the Glycolic Gloss Conditioner, and follow with the Glycolic Gloss Rinse-Off 5 Minute Lamination Treatment and Leave-In Serum. Step 2: Elvive Glycolic Gloss Conditioner The 11% Gloss Complex Conditioner with [Glycolic Acid] has a lightweight smoothing effect on hair as it perfectly smoothens the fibre's surface. After using the Glycolic Gloss Shampoo apply from lengths to tips. Leave on for three minutes, then rinse. For maximum shine, follow with the Glycolic Gloss Rinse-Off 5 Minute Lamination Treatment and Leave-In Serum. Step 3: Elvive Glycolic Gloss 5 Minute Lamination Treatment Hero of our new at-home glossing routine, the 17% Gloss Complex Lamination Treatment with [Glycolic Acid] has an instant silkiness feel on wet hair. When hair is dry, it's silky smooth to touch. Shine lasts for days & increases use after use. Apply a generous amount on damp hair from lengths to tips. Leave on for 5 minutes and then rinse thoroughly. For maximum shine, use the Glycolic Gloss Shampoo, Conditioner, and follow with Leave-In Serum. Step 4: Elvive Glycolic Gloss Leave-In Serum Use as a finishing touch in the Glycolic Gloss routine. The 14% Gloss Complex Leave-In Serum with [Glycolic Acid] protects hair from heat damage & delivers up to 82% more shine, up to 54% more smoothness & up to 75% less frizz***. Rub two drops between the palm of your hands. Apply evenly through the lengths and ends of wet or dry hair. What makes Elvive Glycolic Gloss effective? Shiny hair is healthy-looking hair because its smooth surface perfectly reflects light. Hair damage disrupts cuticles, making fibres rough, porous, and dull unable to reflect light. The Glycolic Gloss 4 step routine is powered with [Glycolic Acid] which has a small molecular weight able to penetrate the hair & inject it with care. The Glycolic Gloss Complex contains conditioning agents to seal cuticles with a lasting shine glaze. Hair is shinier & smoother than ever before. * 82% of women agree. Consumer test on women with dull hair after application of the shampoo + conditioner. ** instrumental test after one application of the trinomen & 5 applications of the shampoo. ***instrumental tests."