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BurberryβsΒ The BeatΒ for women was released in March 2008. The parfumeurs in charge of this creation areΒ Dominique Ropion,Β Olivier PolgeΒ andΒ Beatrice Piquet, who enriched this perfume with the notes of tea from Ceylon, iris, bluebell, bergamot, cardamom, pink pepper, mandarin, light musk, vetiver and cedar. This perfume has connection with music, because the perfemeurs created it on the concept of music from Kasabianβs album: Dirty Pretty Things, Razorlight, the Arctic Monkeys and The Fratellis, illustrating the mood introduced byΒ The Beat. Baron and Bailey designed the bottle forΒ the BeatΒ and it respresents an enlarged version ofΒ Burberryβs checked pattern painted on a scarft, which was worn by Deyn in the commercial. The bottle has a silver-coloured cap, as well as an amulet made of suede and metal, which was an interesting novelty in Burberries decorative/fashion accessories. It is advertised by Agyness Deyn, accompanied by Fabien Baronβs marketing and David Simsβ photography.
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