Alterna Caviar Anti-Aging Replenishing Moisture Shampoo, 16.5 oz

A luxurious cleanser that works to restore moisture while helping protect hair from color fade, daily stresses and future damage.

• WHAT IT DOES:
• Helps restore and rebalance moisture while protecting color and improving the overall appearance of dry, dull hair for stronger, healthier, younger-looking hair
• Formulated with caviar extract, seasilk, Age Control Complex and hydrolyzed vegetable protein PG-propyl silanetriol
• HOW TO USE:
• Wet hair thoroughly
• Pour a small amount of shampoo into palm and emulsify to create a rich foam, then apply to scalp and massage through hair strands
• Follow with Replenishing Moisture Conditioner
• Proven (based on an outside consumer study) to hydrate moisture-starved hair for improved manageability, softness, shine and texture when used in a regimen of Replenishing Moisture Shampoo and Conditioner versus untreated hair