Alterna Caviar Anti-Aging Infinite Color Hold Dual-Use Serum, 1.7 oz

This versatile treatment serum wraps around hair strands with a lightweight veil of UV protection and moisture. It is designed to be used either during the conditioning process as a conditioning amplifier or on damp hair as a leave-in treatment to protect color treatments and boost radiance.

• WHAT IT IS:
• A dual-use serum that helps rejuvenate color and intensify shine
• WHAT IT DOES:
• Proven to maintain color vibrancy and shine for up to 70 days;* leaves hair hydrated, smooth and shiny; protects color treatments from UV-fade when used as a leave-in treatment; provides heat protection up to 450°F**
• INGREDIENT HIGHLIGHTS:
• Caviar extract, a rich source of omega-3 fatty acids, helps restore moisture, elasticity and shine to hair
• Dual Capture Complex, Alterna's proprietary color retention blend of botanicals (including red raspberry leaf oil and sunflower seed oil), replenishes moisture while prolonging color retention
• Age-Control-Complex, based on the science of anti-aging skincare, combines caviar extract and antioxidants, working in harmony to undo the effects of chemical, environmental and natural chronological aging and give new life to hair
• HOW TO USE:
• As a color-charging addition to your conditioner: Shampoo hair as usual, pour conditioner into palm, add several pumps of Dual-Use Serum to the conditioner, emulsify and apply from mid-lengths to ends, then rinse thoroughly
• As a leave-in treatment: Add 2-3 pumps into palm and emulsify, press through damp, towel-dried hair, focusing on mid-lengths and ends first, then running through roots