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Fred Hayman 273 Rodeo Drive is a luxurious fragrance that captures the essence of Beverly Hills elegance. Launched in 1989, this scent is inspired by the famous address on Rodeo Drive. It features a lush Oriental floral composition with notes of juicy peach, plum, romantic gardenia, tuberose, and jasmine. The fragrance is known for its timeless Hollywood glamour and long-lasting, elegant, and sensual aroma.