{"product_id":"fekkai-blonde-rx-purple-toning-shampoo-8-5-oz","title":"Fekkai Blonde Rx Purple Toning Shampoo, 8.5 oz.","description":"\u003cp\u003eFekkai Blonde Rx Purple Toning Shampoo is expertly formulated to neutralize brassiness and maintain vibrant blonde tones. This 8.5 oz shampoo gently cleanses while depositing purple pigments that balance yellow hues, leaving hair refreshed and brilliantly radiant. Ideal for enhancing cool, blonde shades, it helps preserve color longevity and softness with each wash.\u003c\/p\u003e\n\u003ch4 class=\"medium margin-bottom-xxs\" data-v-049039ec=\"\"\u003eFeatures\u003c\/h4\u003e\n\u003cdiv data-v-27b363a7=\"\" data-v-049039ec=\"\"\u003e\n\u003cul class=\"margin-left-xs\" data-v-27b363a7=\"\"\u003e\n\u003cli data-v-27b363a7=\"\"\u003e\u003cspan data-testid=\"other-type\" data-v-27b363a7=\"\"\u003eWHAT IT IS:\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-v-27b363a7=\"\"\u003e\u003cspan data-testid=\"other-type\" data-v-27b363a7=\"\"\u003eA purple shampoo that's ideal for helping color-treated blondes fight yellowing, brass and breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-v-27b363a7=\"\"\u003e\u003cspan data-testid=\"other-type\" data-v-27b363a7=\"\"\u003eWHAT IT DOES:\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-v-27b363a7=\"\"\u003e\u003cspan data-testid=\"other-type\" data-v-27b363a7=\"\"\u003eHelps neutralize brass and dullness; smells like breezy citrus with crisp fresh water and warm woods\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-v-27b363a7=\"\"\u003e\u003cspan data-testid=\"other-type\" data-v-27b363a7=\"\"\u003eINGREDIENT HIGHLIGHTS:\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-v-27b363a7=\"\"\u003e\u003cspan data-testid=\"other-type\" data-v-27b363a7=\"\"\u003eUltra-violet pigments help neutralize brass\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-v-27b363a7=\"\"\u003e\u003cspan data-testid=\"other-type\" data-v-27b363a7=\"\"\u003eCharcoal powder draws out impurities from hair, instantly lightening strands\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-v-27b363a7=\"\"\u003e\u003cspan data-testid=\"other-type\" data-v-27b363a7=\"\"\u003eAvocado, coconut and jojoba oils are packed with vitamins to penetrate deep into the hair cuticle to moisturize, strengthen and help prevent split ends for shinier, softer, smoother hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-v-27b363a7=\"\"\u003e\u003cspan data-testid=\"other-type\" data-v-27b363a7=\"\"\u003eShea butter, which is rich in essential fatty acids and nutrients, provides powerful nourishing and moisturizing properties to the hair, eliminating frizz and dullness while improving overall hair health and shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-v-27b363a7=\"\"\u003e\u003cspan data-testid=\"other-type\" data-v-27b363a7=\"\"\u003eHOW TO USE:\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-v-27b363a7=\"\"\u003e\u003cspan data-testid=\"other-type\" data-v-27b363a7=\"\"\u003eApply to wet hair, including the sides of the head, crown and nape of the neck\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Fekkai","offers":[{"title":"Default Title","offer_id":51466045194559,"sku":"WMMCYPR32263-DM","price":19049.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0840\/3288\/0959\/files\/32791798_fpx_resized.webp?v=1759818056","url":"https:\/\/discountstore.pk\/products\/fekkai-blonde-rx-purple-toning-shampoo-8-5-oz","provider":"DiscountStore","version":"1.0","type":"link"}