{"product_id":"e45-shower-cream-gentle-effective-cleansing-fragrance-free-body-wash-200ml","title":"E45 Shower Cream Gentle effective cleansing, fragrance-free body wash - 200ml","description":"\u003cp\u003e\u003cb\u003e\u003cspan dir=\"auto\" style=\"vertical-align: inherit;\"\u003e\u003cspan dir=\"auto\" style=\"vertical-align: inherit;\"\u003eBrand:\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan dir=\"auto\" style=\"vertical-align: inherit;\"\u003e\u003cspan dir=\"auto\" style=\"vertical-align: inherit;\"\u003e E45\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan dir=\"auto\" style=\"vertical-align: inherit;\"\u003e\u003cspan dir=\"auto\" style=\"vertical-align: inherit;\"\u003eGentle yet effective cleansing - A45 Shower Cream is a fragrance-free body wash that provides gentle yet effective cleansing for very dry, sensitive, and itchy skin, leaving it clean, soft, and moisturized. The ideal pH level of the body's skin is between 4.7 and 5.75, and maintaining this pH is important to maintain the skin's protective barrier and an optimal acidic environment, while preventing bacterial growth. Our shower cream cleanses and moisturizes the skin while maintaining this pH.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan dir=\"auto\" style=\"vertical-align: inherit;\"\u003e\u003cspan dir=\"auto\" style=\"vertical-align: inherit;\"\u003eEffective Moisturizing - E45 Shower Cream is an emollient body wash that contains emollient ingredients to effectively moisturize the skin while you shower, keeping it hydrated and preventing further dryness. The moisturizing body wash helps keep your skin looking and feeling beautiful and protects it from external factors like germs and pollution. You can use E45 Shower Cream daily as an unscented body wash or on your hands to leave dry, itchy skin feeling clean and moisturized.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan dir=\"auto\" style=\"vertical-align: inherit;\"\u003e\u003cspan dir=\"auto\" style=\"vertical-align: inherit;\"\u003eDermatologically tested - E45 Shower Cream has been dermatologically tested and is free of perfume and soap, making it a gentle formula suitable for daily use on very dry, sensitive, and itchy skin. The cream does not lather and cleanses your skin without drying it out, leaving it feeling clean and soft. To use, simply apply to wet skin and massage in, then rinse with water and pat dry.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan dir=\"auto\" style=\"vertical-align: inherit;\"\u003e\u003cspan dir=\"auto\" style=\"vertical-align: inherit;\"\u003eQuality Skincare Every Day - For 60 years, E45 has been the skincare expert for dry, itchy skin and the treatment of eczema, psoriasis, ichthyosis, and other dry skin conditions. We understand the importance of high-quality everyday products that care for your skin with minimal fuss. E45's product range is developed for a variety of skin types and body parts and works hard to protect and maintain skin health. Its proven dermatological expertise is dedicated to treating dry, compromised skin.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan dir=\"auto\" style=\"vertical-align: inherit;\"\u003e\u003cspan dir=\"auto\" style=\"vertical-align: inherit;\"\u003eE45 History - We launched our E45 cream in 1952 following customer demand for a product that would soothe and protect skin. In 1963, doctors noticed the benefits of E45 cream for dry skin conditions, and our cream was introduced to pharmacies and retail stores in 1980. We have continued to innovate products with patients and their skin in mind. We strive to continue meeting the needs of patients and healthcare professionals and producing better treatment options for patients' skincare routines.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":51501806420287,"sku":"B002IS5W50","price":10307.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0840\/3288\/0959\/files\/51rSnwZh5tL.jpg?v=1761036458","url":"https:\/\/discountstore.pk\/products\/e45-shower-cream-gentle-effective-cleansing-fragrance-free-body-wash-200ml","provider":"DiscountStore","version":"1.0","type":"link"}